Over last decade, Design Thinking has gathered a tremendous interest in multinational corporations including innovative startups. Many organizations with non-design background have shown curiosity towards its application. Design thinking leaders have use cases to show how design thinking can be applied to solve human experience related problem and challenges.
Design thinking is an ideology supported by accompanying process which asserts that a hand on user-centric approach to problem-solving can lead to differentiation and competitive advantage through innovation.
Design Thinking framework majorly classified into three processes Understand, Explore and Materialize, which further sub-categorize in six phases:
- Empathize: Conduct secondary research in order to develop knowledge about what your users do, say, think, and feel.
- Define: Combine your primary and secondary research and observe where your users’ problems exist.
- Ideate: Brainstorm a range of crazy, creative ideas that address the unmet user needs to be identified in the define phase. Give yourself and your team total freedom; no idea is too farfetched, and quantity supersedes quality.
- Prototype: Build real, tactile representations for a subset of your ideas. The goal of this phase is to understand what components of your ideas work, and which do not. In this phase, you begin to weigh the impact vs. feasibility of your ideas through feedback on your prototypes.
- Test: Return to your users for feedback. Ask yourself ‘Does this solution meet users’ needs?’ and ‘Has it improved how they feel, think, or do their tasks?’
- Implement: Put the vision into effect. Ensure that your solution is materialized and touches the lives of your end users.
Professor Stefanos Zenios from Stanford Business Graduate School describes an action plan for entrepreneurs using design thinking methodology.
Some of the questions answered in this video:
- Why is brainstorming a good way to generate new ideas? 0:05
- How do you facilitate brainstorming among different personality types? 1:00
- What’s the best way to find out what your customer needs? 1:41
- Why are immersion and empathy critical to the design thinking process? 2:52
- What are the benefits of building a prototype? 3:31
- How do you prototype a business model? 4:28
- Does design thinking generate better ideas? 7:04
- Can anybody be creative? 7:34
Design thinking approach allows multiple team players with diversified experiences to grind up to a level where the solution to real-world problems is practical and tested with the help of a prototype. Design thinking is the scalable model without boundaries or limitation to think, act and innovate in both product and service.
Design thinking is the approach to problem-solving which increases the probability of success and breakthrough innovation.