The retailers are not surviving to the old retail models, new techniques are evolving and augmented reality, AI, retail automation helping to push retail market beyond limits. The B&M (brick and mortar) business is backbone will stay experimenting in different ways. The future is ‘intelligence’ for retailers who adapt to the needs of their customers. The merchants who will find innovation 2018 and beyond are the ones that can successfully go forward along with consumers.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. It mainely involves primary and secondary research methodologies.