Since the start of the decade, revenue for the Online Retail & e-Commerce industry has grown at an exceptional rate, outperforming most brick and mortar retail industries. Now a new channel is emerging in the form of smart speakers.
“Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E. J. McCarthy.
The 4Ps are: Product (or Service), Place, Price and Promotion. Now due to new service model, marketing mix have 7 P’s which includes People, Process and Physical environment.