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Omnichannel

Omnichannel is a cross-channel business model and content strategy that companies use to improve their user experience. Omnichannel is an integrated way of thinking about people’s relationships with organisations. Rather than working in parallel, communication channels are designed to cooperate and build a coherent, evolving, cross-channel product strategy (e.g., online, in a physical store, or by phone).

Retail outlook 2018: The future of ‘Intelligence’ retailing

The retailers are not surviving to the old retail models, new techniques are evolving and augmented reality, AI, retail automation helping to push retail market beyond limits. The B&M (brick and mortar) business is backbone will stay experimenting in different ways.  The future is ‘intelligence’ for retailers who adapt to the needs of their customers. The merchants who will find innovation 2018 and beyond are the ones that can successfully go forward along with consumers.

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